Journal #15/ Hagwons in U.S. cash in and U.S. teens cheat/ 120708

Honestly, I am a little embarrassed to be a Korean student right now. Even though I believe that the Korean students that the article talks about does not include international school students like myself, I am still upset that the Korean students are doing so poorly in the universities. Hearing that almost half the Korean students in American universities are dropping out before graduation makes me feel discouraged and makes me wonder if I would be able to do well in college. I was also shocked to hear that hagwons are starting to develop in the United States. I am personally against hagwons in Korea because all they do is basically force the students to memorize vocabulary and give them extra help in an inappropriate manner such as doing the work for them. I believe that this does not help the student at all when looking at the long term situation because he or she will not be able to follow the college level courses and do the work by himself. Until I read this article, I thought that hagwons were mainly for highschool students. Seeing that even college students attend hagwons in America now, I think hagwons are overrated and overused. I am afraid that the hagwons will also affect the American students in a negative way like they did to the Korean students. I wish the hagwons would disappear so that all students will be able to learn their skills and do well in university.

American teens lie, steal, cheat at ‘alarming’ rates: study
http://www.google.com/hostednews/afp/article/ALeqM5heO49If8cVynFgMZMsjn0jX52ywg

I was shocked when I read that there were more dishonesty and cheating in religious schools than in non-religious schools. I think this is very ironic because I believed that students in religious schools would be more honest and good hearted since they are more devoted to God and follow the ideas in the Bible.  I think dishonesty is a very serious problem not only in the United States but here, in Korea as well. I’ve noticed recently that there has been quite a lot of stealing going on at our school these days. Reading this article made me realize that this is a very serious problem that should be fixed because several of my closest friends got their money stolen in the past month. Also, Lies became so common that they just became a part of people’s lives and everyone just got used to them. Because they are so common, it is very hard to trust anyone in the society. It is so sad to admit that it is a bit too late to be able to fix this problem of dishonesty in the world.

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December 9, 2008. Uncategorized. Leave a comment.

Journal #14/ Marlboro Man/ 120108

marlboroThis Marlboro advertisement presents the Marlboro Man, who is an attractive young  cowboy. He is smoking the Marlboro cigarettes and uses them as a main prop to appear cool. He also seems very tough and manly with the cowboy ropes in his hands. This ad makes the audience to believe that people who smoke Marlboro cigarettes would look cool and attractive like the Marlboro Man. In addition, having the large Marlboro logo with the picture of the cigarettes in the center of the poster grabs the viewers attention and makes it clear that it is a cigarette advertisement.

The Marlboro parody is very effective and interesting in that it uses irony. It is ironic how the “cool” Marlboro man is still wearing the same cowboy outfit but says that he got emphysema, a disease caused mainly from smoking. The point that this parody ad is trying to make is that no matter how cool smoking appeared to be, it is a very dangerous habit that caused even the Marlboro man to catch a disease.

December 9, 2008. Uncategorized. Leave a comment.

Journal #13/ Visual Arguments/ 111308

visual_arg

The main logical fallacy present in this visual argument is appeal to popular opinion. In this visual argument, everyone is holding a cellular phone and is talking to someone. All of the people’s general facial expressions reveal how they are happy and excited. Seeing how all five of the teenagers own cellular phones makes the viewer feel like he or she should have a phone as well, or else they would think that they are unfitting or behind the popular trend. Another fallacy in this visual argument is false cause and effect. The photograph almost makes it seem like the teenagers are happy just because they own cellular phones and talking to their friend on the phone makes them pleasant. This photo definately gives the viewers the pressure that makes them believe that it is neccessary for them to have cellphones.

December 9, 2008. Uncategorized. Leave a comment.

Journal #12/ Merchants of Cool/ 112408

nick_trapasso_vans_ad_sized3When I was watching the video, Merchants of Cool, one concept that caught my attention the most is the idea that Sprite took over the hip-hop and the teenage culture. It is not an understatement to say that Sprite actually developed the hip-hop culture in the United States and made it  become more popular. The Sprite company sold its products by mainly advertising hip-hop. As they popularized the hip-hop music, they put Sprite logos on the stage settings and on the outfits of the artists. In the end, hip-hop became extremely trendy among the teenagers and Sprite became one the the most popular items as well. I think this method of relating to a type of culture and making it their “own”  was very intelligent. After I watched this part about Sprite in the video, I began to notice similar types of advertising in different ads.

One good example of a company that used the method of relating closely to their audience and developing a new culture is Vans. Vans is a skateboard brand that is so huge in the skateboard industry that they produce most of the skateboarders neccessities, such as the board, the outfits, and the shoes. Vans was very effective in making itself specifically a skateboarder’s brand, and not just a general sports goods brand like Nike or Adidas. This definately helped Vans stand out from all the common sports companies. Being one of the first ones to make skateboarder’s goods, Vans helped skateboarding become a more popular sport and hobby among the teenagers in the United States. I believe that this was similar to Sprite in that they both made up their own culture and popularized their products “with” the culture.

December 9, 2008. Uncategorized. Leave a comment.

Journal #11/ Campaign Ads/ 110308

This campaign ad by Barack Obama, titled “The Same” is very effective in attacking John McCain. It makes a very clear point that declares that the candidate John McCain will do the same things and make the same decisions as George Bush. The speaker repeatedly says the phrase “the same” to emphasize how the two men are similar. For example, the ad presents the “same” concept in that they have the same attitudes, the same failure to understand the economy, and the same  plan to spend a ten billion a month in Iraq. The ad assumes that the viewers believe that George Bush was an ineffective president and brought problems to the United States. Then, it implies that John McCain will bring the same problems to the country because he is the “same” and will not bring change. This is using the fallacy false cause and effect, because the ad is basically saying that since John McCain is similar to George Bush, he will not be a good president.

This campaign ad by Barack Obama, titled “Seven Houses” is also very effective in attacking John McCain. The speaker mentions how the citizens are struggling to pay the mortgages of their homes but McCain said that the fundamentals of our economy are strong. This implies that McCain is not aware of the common people’s economical situations. Later on, the ad talks about how McCain has seven houses of his own that he couldn’t even keep track of. In the end, the narrator says that the White House is a home that America can not let John McCain afford. This campaign ad uses the appeal to emotion very effectively.  It makes the viewers feel angry that McCain is not aware of their economical problems while he owns so many houses. The ad makes the viewers think that McCain is stealing and using all of the government and the American citizen’s money to his own benefit. The ad is also uses the direct fallacy of attacking the person since it does not present any of Obama’s own arguments or attack McCain’s arguments, but attacks John McCain, as a person himself.

December 9, 2008. Uncategorized. Leave a comment.

Journal #10/ Campaign politics and rhetoric/ 103008

Part 1:
Parody
a humorous or satirical imitation of a serious piece of literature or writing
Rhetoric
the undue use of exaggeration or display; bombast.
Campaign
the competition by rival political candidates and organizations for public office.
Logic
the science that investigates the principles governing correct or reliable inference.
Fallacy
a misleading or unsound argument.

Part 3:
Quote #1
“To soften the attack a little bit, the campaign used a  female narrator.” (video 1)

Quote #2
“But there’s war and recession and bad mortage loans and our legacy needs saving” (video 2)

Quote #3
“We spend millions of dollars to make myself clear, to get you to step up and cast your vote here.” (video 2)

Part 4
Implied #1
The fact that he points out that they used a female narrator to soften their argument implies how females sound nicer and less offensive. The campaign used female voices to sound less vulgar, however still carrying out their argument clearly.

Implied #2
This quote implies that the policies and the governing of the current president, George Bush is putting the citizens in danger and that he needs help. It also implies that Bush is the sole cause of the war, recession and bad mortage loans.

Implied #3
This quote states that they spend a lot of money to persuade the citizens to vote for them. It implies that since they spent lots of money, people should step up and vote in response.

Part 5
History of Attack Ads fallacies:
False cause and effect
Time for some Campaignin’ fallacies:
Appeal to authority, appeal to emotion

The second campaign, Time for some Campaignin’, is about how people should step up to vote because the candidates spent a lot of money on campaigns and that they will bring positive changes to the nation. The use of visuals is especially effective in this video. For example, when it presents Barack Obama, he is on a unicorn and the setting is in a fantasy land. This shows how Barack Obama has so many wishes, is optimistic and believes that all the changes that he proposed will work out.  The language in this video is very direct and quite offensive. For instance, making fun of McCain’s skin cancer and teasing Obama of his fairy land can be considered very offensive. However, the cheerful melody of the song ironically moderates the mean things that the lyrics are stating. I think the use of the fallacy, attacking the person is very effective in this campaign because each line basically mocks a candidate and disapproves of his qualities. This also leads to an appeal to emotion in that the song persuades the viewers to think that the current government by George Bush is ineffective and that things will get better if they vote for the best candidate.

December 9, 2008. Uncategorized. Leave a comment.