Journal #14/ Marlboro Man/ 120108

marlboroThis Marlboro advertisement presents the Marlboro Man, who is an attractive young  cowboy. He is smoking the Marlboro cigarettes and uses them as a main prop to appear cool. He also seems very tough and manly with the cowboy ropes in his hands. This ad makes the audience to believe that people who smoke Marlboro cigarettes would look cool and attractive like the Marlboro Man. In addition, having the large Marlboro logo with the picture of the cigarettes in the center of the poster grabs the viewers attention and makes it clear that it is a cigarette advertisement.

The Marlboro parody is very effective and interesting in that it uses irony. It is ironic how the “cool” Marlboro man is still wearing the same cowboy outfit but says that he got emphysema, a disease caused mainly from smoking. The point that this parody ad is trying to make is that no matter how cool smoking appeared to be, it is a very dangerous habit that caused even the Marlboro man to catch a disease.

Advertisements

December 9, 2008. Uncategorized. Leave a comment.

Journal #13/ Visual Arguments/ 111308

visual_arg

The main logical fallacy present in this visual argument is appeal to popular opinion. In this visual argument, everyone is holding a cellular phone and is talking to someone. All of the people’s general facial expressions reveal how they are happy and excited. Seeing how all five of the teenagers own cellular phones makes the viewer feel like he or she should have a phone as well, or else they would think that they are unfitting or behind the popular trend. Another fallacy in this visual argument is false cause and effect. The photograph almost makes it seem like the teenagers are happy just because they own cellular phones and talking to their friend on the phone makes them pleasant. This photo definately gives the viewers the pressure that makes them believe that it is neccessary for them to have cellphones.

December 9, 2008. Uncategorized. Leave a comment.

Journal #12/ Merchants of Cool/ 112408

nick_trapasso_vans_ad_sized3When I was watching the video, Merchants of Cool, one concept that caught my attention the most is the idea that Sprite took over the hip-hop and the teenage culture. It is not an understatement to say that Sprite actually developed the hip-hop culture in the United States and made it  become more popular. The Sprite company sold its products by mainly advertising hip-hop. As they popularized the hip-hop music, they put Sprite logos on the stage settings and on the outfits of the artists. In the end, hip-hop became extremely trendy among the teenagers and Sprite became one the the most popular items as well. I think this method of relating to a type of culture and making it their “own”  was very intelligent. After I watched this part about Sprite in the video, I began to notice similar types of advertising in different ads.

One good example of a company that used the method of relating closely to their audience and developing a new culture is Vans. Vans is a skateboard brand that is so huge in the skateboard industry that they produce most of the skateboarders neccessities, such as the board, the outfits, and the shoes. Vans was very effective in making itself specifically a skateboarder’s brand, and not just a general sports goods brand like Nike or Adidas. This definately helped Vans stand out from all the common sports companies. Being one of the first ones to make skateboarder’s goods, Vans helped skateboarding become a more popular sport and hobby among the teenagers in the United States. I believe that this was similar to Sprite in that they both made up their own culture and popularized their products “with” the culture.

December 9, 2008. Uncategorized. Leave a comment.

Journal #11/ Campaign Ads/ 110308

This campaign ad by Barack Obama, titled “The Same” is very effective in attacking John McCain. It makes a very clear point that declares that the candidate John McCain will do the same things and make the same decisions as George Bush. The speaker repeatedly says the phrase “the same” to emphasize how the two men are similar. For example, the ad presents the “same” concept in that they have the same attitudes, the same failure to understand the economy, and the same  plan to spend a ten billion a month in Iraq. The ad assumes that the viewers believe that George Bush was an ineffective president and brought problems to the United States. Then, it implies that John McCain will bring the same problems to the country because he is the “same” and will not bring change. This is using the fallacy false cause and effect, because the ad is basically saying that since John McCain is similar to George Bush, he will not be a good president.

This campaign ad by Barack Obama, titled “Seven Houses” is also very effective in attacking John McCain. The speaker mentions how the citizens are struggling to pay the mortgages of their homes but McCain said that the fundamentals of our economy are strong. This implies that McCain is not aware of the common people’s economical situations. Later on, the ad talks about how McCain has seven houses of his own that he couldn’t even keep track of. In the end, the narrator says that the White House is a home that America can not let John McCain afford. This campaign ad uses the appeal to emotion very effectively.  It makes the viewers feel angry that McCain is not aware of their economical problems while he owns so many houses. The ad makes the viewers think that McCain is stealing and using all of the government and the American citizen’s money to his own benefit. The ad is also uses the direct fallacy of attacking the person since it does not present any of Obama’s own arguments or attack McCain’s arguments, but attacks John McCain, as a person himself.

December 9, 2008. Uncategorized. Leave a comment.

Journal #10/ Campaign politics and rhetoric/ 103008

Part 1:
Parody
a humorous or satirical imitation of a serious piece of literature or writing
Rhetoric
the undue use of exaggeration or display; bombast.
Campaign
the competition by rival political candidates and organizations for public office.
Logic
the science that investigates the principles governing correct or reliable inference.
Fallacy
a misleading or unsound argument.

Part 3:
Quote #1
“To soften the attack a little bit, the campaign used a  female narrator.” (video 1)

Quote #2
“But there’s war and recession and bad mortage loans and our legacy needs saving” (video 2)

Quote #3
“We spend millions of dollars to make myself clear, to get you to step up and cast your vote here.” (video 2)

Part 4
Implied #1
The fact that he points out that they used a female narrator to soften their argument implies how females sound nicer and less offensive. The campaign used female voices to sound less vulgar, however still carrying out their argument clearly.

Implied #2
This quote implies that the policies and the governing of the current president, George Bush is putting the citizens in danger and that he needs help. It also implies that Bush is the sole cause of the war, recession and bad mortage loans.

Implied #3
This quote states that they spend a lot of money to persuade the citizens to vote for them. It implies that since they spent lots of money, people should step up and vote in response.

Part 5
History of Attack Ads fallacies:
False cause and effect
Time for some Campaignin’ fallacies:
Appeal to authority, appeal to emotion

The second campaign, Time for some Campaignin’, is about how people should step up to vote because the candidates spent a lot of money on campaigns and that they will bring positive changes to the nation. The use of visuals is especially effective in this video. For example, when it presents Barack Obama, he is on a unicorn and the setting is in a fantasy land. This shows how Barack Obama has so many wishes, is optimistic and believes that all the changes that he proposed will work out.  The language in this video is very direct and quite offensive. For instance, making fun of McCain’s skin cancer and teasing Obama of his fairy land can be considered very offensive. However, the cheerful melody of the song ironically moderates the mean things that the lyrics are stating. I think the use of the fallacy, attacking the person is very effective in this campaign because each line basically mocks a candidate and disapproves of his qualities. This also leads to an appeal to emotion in that the song persuades the viewers to think that the current government by George Bush is ineffective and that things will get better if they vote for the best candidate.

December 9, 2008. Uncategorized. Leave a comment.

Journal #9/ Obama vs. McCain/ 102408

I think Obama is the right choice because it appears to be that he is more considerate of a bigger portion of the society than McCain is. Obama claims that he will lower taxes for the middle class in America, which makes up most of the population. He will also lower the cost of health programs so that people will be able to recieve health services at a reasonable price. He also says that he will end the continuing war in Iraq by not giving the military any more aid financially. I believe that Barack Obama will really be able to bring a change to the United States since he is from the Democratic party and is different from George Bush, who is Republican.

November 3, 2008. Uncategorized. Leave a comment.

Journal #8/ 44% of Korean Ivy League Students Quit/ 100708

44% of Korean Ivy League Students Quit

Mr. Kim says that the most likely explanation for the drop out rate of Korean students in universities is that they cannot get along with the rest of the society very well. They feel isolated and left out because they are so used to the Korean studying way of life and cannot adjust to the free, American way of living.
The drop out rate of Korean students is higher than students of any other nationalities. American students’ drop out rate is 34 percent, 25 percent Chinese, and 21 percent Indian. This indicates that the drop out rate of Korean students is higher than 34 percent.
To avoid myself from becoming one of the typical Korean drop out students, I am trying to prepare myself for college as a high school student. I try to make myself more Americanized in my daily life. I watch popular American TV shows such as Prison Break and Gossip Girl, and listen to American pop music as well. I think this allows me to get used to the American life and get to know what the teens my age are living like. This will help me to bond with them a bit more in college and become good friends with them, as we have more things in common. I will not be an isolated, excluded Korean student who only knows how to study well. I will try to be the cool Korean girl who understands the American students well and have a great time with them together in college.

http://www.koreatimes.co.kr/www/news/nation/2008/10/117_32124.html

October 16, 2008. Uncategorized. Leave a comment.

Journal #7/ SATs/ 100308

Sats allow colleges to compare you to all the other students in the world. Since the tests are standardized and the grading system is the same for everyone, the scores will accurately and fairly compare the students’ abilities. However, a student may stand out of the bunch by participating in some extracurricular activities and show interest in a certain area. SAT tests are also less biased than other tests in classes, graded by the teachers because they are computerized and graded by machines. Therefore, there will not be any personal feelings from the graders that may affect the students’ grades in any way.

There was an SAT scandal in Korean test centers a few years ago, which resulted in the cancellation of all students’ test scores. There had been rumors that Korean SAT hagwons got access of the SAT tests beforehand and gave them to the students to study. This could impact Korean applicants because colleges may view all Korean students as cheater or students with an unfair advantage. I am concerned that a scandel like this might happen again when I take the test and my score will get cancelled.

October 16, 2008. Uncategorized. Leave a comment.

Journal #5/ Free Response/ 092208

Teen Smiles After She’s Convictd of Killing Roommate

Galereka Harrison was convicted of first degree murder of her roommate, Mia Henderson by stabbing her 23 times. In court, it was ironic how she smiled after she was found guilty, while her parents were sobbing. Harrison planned the murder for days when Henderson accused her of stealing her student ID card, Social Security card, and money. She lied many times that she didn’t kill Henderson but finally admitted and said that it was purely for self-defense. The police in response said that Harrison was naive, scared, and confused because she thought that she would get in trouble for being accused of stealing. I wish she had realized earlier that killing is a much more serious crime than stealing. She will be in prison for 25 years.

http://edition.cnn.com/2008/CRIME/09/19/dorm.death.ap/index.html?iref=mpstoryview

September 26, 2008. Uncategorized. Leave a comment.

Journal #4/ This I Believe/ 090308

The Power Of ‘Hello’

Howard White is the current vice president of Jordan Brand at Nike. In this article, he tells a story from his childhood about how his mother told him to speak to people and explains how this helped him to become who he is right now. When Howard White read his own essay, it seemed definately more personalized because it showed his character and style. For example, the audience can automatically distinguish that he is an African American man by listening to his strong accent. He slowed the pace of the reading down when he was reading the quotes from his mother, giving emphasis to her meaningful statement. His calm voice also conveys how he felt very thoughtful and englightened when he heard the statement. Overall, his deep emotions are carried in his familiar voice throughout the essay.

http://www.npr.org/templates/story/story.php?storyId=93536198

 

Some Things to Know About Your Mother
by Anne Donahue
This essay is about a woman who lost her mother when she was young and is now currently raising a young daughter. It is basically a letter that she wrote to her daughter, Grace. She is telling Grace that she should get to know her mother well and create a special relationship with her, because she is now regretting that she didnt get to know her mother well enough. Donnahue’s general tone in reading her essay is ver emotional. She is mournful and reminescent, yet excited. It is very obvious through her sad voice that she misses her mother and is sad that she didnt get to know her well. Her voice also helps make the readers to feel the emotion as well. I was especially able to relate to this essay well because her daughters name is Grace, just like myself. When she was reading the letter, it almost felt like she was reading it to me.
http://www.npr.org/templates/story/story.php?storyId=93641580&ft=1&f=4538138

Finding the Flexibility to Survive
by Brighton Earley
This essay was about a high school girl whose family got poor and couldn’t afford to shop at a grocery store. She describes how she bought her living necessities at a gas station called the Chevron. She expresses her feelings of how she was embarrased at first while shopping at Chevron, but later accepted the fact that that was what she had to do to be able to survive. When she is reading her own essay, her voice really enhances the meaning of the essay because her young voice showed how she’s been going through a lot of hardships at such a young age. Her voice is very calm and consistent throughout, but contains a lot of emotion. I can almost put myself in her situation since we are of similar age.
http://www.npr.org/templates/story/story.php?storyId=91065890&ft=1&f=4538138

September 4, 2008. Uncategorized. Leave a comment.

« Previous PageNext Page »